Communications

What is the Communications Branch?

The Communications Branch is the primary liaison between USG, the student body, media, and other third-party actors. The members of the branch strive to create transparency from within USG and to communicate all of USG’s projects, events, and initiatives. This work is done through the Strategic Partnerships, Elections and Recruitment, Marketing, Graphics, and Media teams.

Our key mission as the Communications Branch this coming year is to (1) improve our brand and public perception, (2) expand our presence in everyday student life, and (3) reestablish USG as a central organization for student concerns.

STRATEGIC PARTNERSHIPS

The Strategic Partnerships team works to help support USG by finding outside partnerships. The team is tasked with bringing tours to campus that are interesting for the student body, finding potential companies to partner on events with, and working to approve a wider array of vendors for use.

ELECTIONS & RECRUITMENT

The Elections team is responsible for holding USG elections in the spring. Elections plans and executes events to encourage candidates to run and students to vote, works with Marketing and Social Media to promote elections, strives to improve the elections process, and holds elected officials accountable. The team is also responsible for promoting interest in joining USG to the student body.

MARKETING

The Marketing team promotes and markets all aspects of USG. They are charged with organizing promotional events, external office hours, forums, information sessions, and open houses. The team also works with USG Programming committees and assemblies to market USG at events and works to best portray the organization.

MEDIA

The Media team promotes USG initiatives and events through social media networks such as Facebook, Instagram, Twitter, and Snapchat. They are responsible for communicating the organization’s work and events to the student body, and spearheading campaigns to promote the organization.

GRAPHICS

The Graphics team works in conjunction with the entire organization, overseeing all aspects of graphic design. The team has approval over all graphics being used by the organization and works to best represent the organization through events, infographics, motion graphics, promotional items, etc.